Our Philosophy

The ETF Trade Advisor investment approach is based on the philosophy that by removing emotion from trading, you can greatly increase your success. In fact, throughout our decades of market experience, we've learned that those who follow a rational, consistent investment strategy like ours are the ones who end up on top, even during times of market meltdown.

We remove emotion from the process, and stick to our belief that steady plodding brings prosperity, while hasty speculation brings poverty.

How to Avoid Emotional Trading

What's wrong with emotional trading? Emotions such as hope, fear, greed, disillusionment, and adopting a herd mentality, all hinder effective market participation. Hoping for outcomes that can't be predicted, and acting based on fear of loss are just a couple of examples of how emotions can affect your investment decisions and cause unnecessary stress and even financial loss.

There are certain techniques you can adopt to tame your mind and prevent these emotions from affecting your trade decisions, including:

• Think in the present. Don't dwell on the past or try to predict the future.
• Ignore the outcome of individual trades and stay focused on the long run.
• Understand that losses are just the cost of doing business, and that you will come out on top in the long run.
• Avoid media commentary and other opinions that can leave you second-guessing.
• Be confident that in general you are entering and exiting the market ahead of the average investors or what we call the flock traders.

Learn to avoid emotional trading and start reaping the benefits of an ETF Trade Advisor membership. Sign up for your FREE 90-day trial today!